Multi-channel campaign for Cinryze, a prophylaxis therapy for Hereditary Angioedema (HAE).  HAE causes severe swelling, usually localized in the extremities and can lead to death. These attacks are painful, debilitating, and unpredictable when left untreated. 

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It was crucial to develop a campaign for both patients and healthcare professionals that focused on the importance of prevention with Cinryze.  

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Conceptualization, Brand identity, Package design, Layout