Multi-channel launch campaign developed for Vyxeos, an intensive chemotherapy for the treatment of Acute Myeloid Leukemia (AML). Vyxeos was the first improvement in therapy in this category for over 40 years, which lead to a unique opportunity to position this product in the market and allowed us to showcase the product delivery vehicle as well as the end benefit for patients. We saw a large adoption of usage at launch.

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Conceptualization, Strategy, Brand identity, Art/creative direction, Photoshoot coordination and direction, Video storyboarding, Trade show displays, Layout

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